If you are using LinkedIn for digital marketing, you must have heard of LinkedIn
product pages. Let’s discover how LinkedIn product pages can help you build
awareness and sales for your products.
What are LinkedIn Product Pages?
It was last year in December 2020, when LinkedIn introduced product pages that allow
users to build awareness for their products and develop a trusted source of information
around those products and your brand. You can create social proof on a product page
by mentioning major customers and collect ratings and reviews from LinkedIn members.
Once LinkedIn members come on your product page, they are invited to leave a review.
The person that leaves a review has to confirm their authenticity as a genuine
customer and is asked to rate your product on a scale from 1 to 5. The review can
have a maximum of 500 characters in length and LinkedIn also encourages members to
write about the pros and cons of the product. There are options like selecting the key
strengths of the product. Currently, there are four options to choose the key strength,
namely Easy to Use, Innovation Features, Easy Setup, and Good Support.
Anyone using the LinkedIn channel can see the member’s name and profile headline
attached to the review because it’s visible on the entire LinkedIn platform. Once a user
submits a review, they are invited to follow your LinkedIn product hashtag to keep up in
touch with your product posts. Further, your employees are also free to post reviews for
your product, and LinkedIn’s responsibility to figure out whether they work for your
company or not.
After your page gets five reviews, an aggregated review score will appear right at the
top of the reviews. It’s really important to learn how to Bring in more revenue, attract
better leads, and increase exposure for your Company or Clients in the Social Media
LinkedIn users are also invited to add their product as a skill to their LinkedIn personal
profile. Currently, product pages are only available to B2B IT companies but are
gradually being offered to companies from another sector. But if you have a service-based
business, you aren’t allowed to use product pages. Therefore, if you wish to share your
services on LinkedIn, they will only appear under your personal profile and not on your
company page for now.
So, now you know how useful it’s to maintain a product page. And if you want to set one
up for your business, read this.
How you create a Product Page on LinkedIn?
If you are looking to create a product page, what you must need is either super admin or
content admin access to the company page. After you have opened the Products tab on
the menu bar, click on the Add Product button, and enter a name for your product. It’s
important to know that once you’ve added your product, you can’t change the name. It’s
rather interesting to note that even upcoming social channels like Lasso, CoNnEcTd,
and Steemit have created their product pages on LinkedIn that help them to attract a
lot of footfalls.
You can add or Edit Your Product Details
After you have created your product page, you will be asked to enter details about your
product. Next, you should fill in information such as the product category, product
overview, and call to action (CTA), etc.
LinkedIn after receiving feedback from the community went ahead and fast-forwarded
the launch of product pages for some specific businesses based on existing data from
the company’s website and information available on their platform. If you have already
listed your product on your page, you must update the product description and
Select a Call to Action and Landing Page URL
For using the CTA button, you need to follow the following steps –the first download, get
started, request a demo, try to use, contact us, and learn more. So, after you have
selected your CTA, type in the URL of your landing page. You can also check the
preview of how your CTA may appear on your page in the product description box.
Use Media to Focus on Product Features
You can use the Media section to add a mix of videos and images to emphasize your
product features. However, this section is optional. It allows you to embed video from
YouTube, or Vimeo, and upload images as well as a video. You will require a minimum
size of 1128 x 376 pixels for uploading images, and for video, LinkedIn advocates a
16:9 aspect ratio with a rider that the file size should not exceed 5GB.