What is a Content Management System and How Does it Work?


When digital marketers gave the title of King to content, they were faithful in every sense. Content is the prime source of interaction for businesses with their customers. Those days are long back gone when content was served as a side dish on the platter. Now, content does not affect only marketing but is a crucial aspect of almost every department of the business. If this is the case, then why are companies unable to manage their content? Over 42% of enterprises complained of the unavailability of a technology that takes care of the content. Here the Content Management System has its role.

Going by the basics, in the most simple form, a Content Management System is software for managing a business’ content. A content management system is a set of procedures used for managing the content workflow in a collaborative milieu. A company can easily integrate an efficient content strategy into a commerce strategy. This is how we can understand the evolution of content from scribes to the world wide web and how it has reached a few to the masses. Using a content management system allows the developers to alter the backend without interrupting the content publication. There will be no role of developers in publishing the content. Let’s get into the details of a Content Management System.

More about the specifics of Content Management System

When you think of running a website, the geeky codes take the most of your thought space. This is inevitable because a significant portion of a website comprises code. With a content management system, you can ignore the meticulous code and focus on content creation and implementation. A CMS helps distribute, edit, create, collaborate, report, and publish the content. The graphical user interface makes the interaction with the database user-friendly.

In a website, both HTML and CSS are used to create webpages. In a content management system, the WYSIWYG interface is used: ‘ what you see is what you get.’ It allows you to edit, change, or modify the content without any extensive knowledge of coding. The data entries in a content management system are stored in a database and are presented to a webpage via a template. CSS of that webpage is responsible for the output of the page.

How does the Content Management System work?

A content management system uses an interface or internal database for managing the content. You can easily download CMS software with a single click. Usually, the high-rated content management software is free and open-source. It means that you do not have to be an expert in JavaScript, CSS, HTML, MySQL, and PHP. These are the core components of a website. Remember playing Legos’ in your childhood? Creating a website in integration with a CMS is similar to playing with its plastic bricks. You can free to choose the bricks that work well for your website. All you need is a control panel for inserting a text, graphic, or image.

The websites are made of databases that are like spreadsheets with the use of a facile and secure interface. With the evolution of the web, content management systems are continuously updating and advancing. There are numerous web building platforms based on a content management system. A content development application is a crucial aspect of a CMS. It allows marketers to work on content without involving the IT department. And a content delivery application is the backend of a website. It takes your content and transforms it into a website that is accessible to the users.

The three categories of a Content Management System

A traditional or coupled CMS

In the traditional framework of a content management system, the backend of the website is attached to the frontend. In a nutshell, when the editors are working on the backend of the website, they are working on the frontend that will be visible to the audience. Also, website design and customization applications are stored in the backend.

Decoupled CMS

In a decoupled CMS, the management of the frontend and backend is divided into two individual processes. The backend or content management works differently from the frontend, which is the delivery component. Here, the creation and editing of content happen in the website’s backend, and its transmission occurs through an API. Finally, the publishing of the content is on a unique frontend system. Through a decoupled CMS, the company’s technical employees get the liberty to create and develop with flexibility. It does not force marketers to use a highly specialized platform. All in all, it is a CMS that can keep all the parties content. Headless CMS

Headless CMS

The architecture of a headless CMS is similar to that of a decoupled CMS. It lacks a frontend platform which is for publishing the content. A headless CMS is a developer’s favourite but can hamper the marketing tactics. The environment of a headless CMS keeps the editing capabilities and content management lite. It publishes the content to an API or web-service that can transfer it to any system using the Internet. Thus, a headless CMS can publish the content on an application, a website, or a connected device via the Internet Of Things. It is so because the content is free of any predetermined structure.

Here are the examples of the idea Content Management System


One of the most talked-about content management systems is WordPress. According to the estimation, over 32% of the websites on the Internet are powered by WordPress. The reason being its easy use and ability to download for free. WordPress is easy to learn and search engine friendly. Also, the numerous plugins and themes make it a personalized platform. It allows the developers to play with the code, and they can improve their skill set. The strong community of WordPress can be of great help in troubleshooting any issues.


The second most popular content management system is Joomla. A free system with interactive and attractive features with a support system for 60+ languages is Joomla. A website that needs detailed content management, Joomla is the ideal option. For instance, social media websites or websites for educational institutes work well with Joomla. To build a strong foundation, there are tons of backend and frontend templates available. The unique component of Joomla is its diverse user management options and user groups. You can collect the consent of the users with Joomla.


If any tech-savvy is questioned about the best example of a content management system, primarily the answer will be Drupal. It is so because Drupal is a CMS that needs to encompass many technical aspects. Though Drupal is free-to-use, the websites need to have their hosting. It incorporates a solid administrative panel. This assists the control over the presentation of content while managing the user’s permission. Drupal is secure, supports more than 70+ languages, and is free to load. It has personalized solutions for marketing segments like e-commerce and tourism, making the website easy to design and create.

Read Further-

The conclusion is that a business cannot climb the stair of success without a robust Content Management System. If you’re a marketing student and looking for some assignment help, we hope this article offers insight into the models, working, and importance of a Content Management System. You might witness an escalation or a jump in business growth only by incorporating an agile Content Management System. Remember to be well-aware of your business needs while selecting the suitable CMS. Don’t waste any more time, research, and get going with a CMS now.

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